Case Study - Fairfax Events
Fairfax increasing customer engagement with ako's virtual assistant
I’m Sami, the virtual assistant and I’m here to make sure you have the time of your life at American Express Openair Cinemas
3. Sami, the Virtual Assistant
Fairfax engaged ako to develop and implement a polite but friendly, enthusiastic & eager to please virtual assistant to engage and serve their customers in a scalable manner. Sami, an intelligent virtual assistant was designed to function like Fairfax’s best customer service representative.
With Sami, writing an email and waiting for response is a thing of the past, as she’s easily capable of simultaneously serving the needs of every Fairfax visitor. Website visitors can ask any question about the weather, movies, location & what to expect at the movies. And, of course, she’s easily capable of providing information on what items can be carried to movies, buying tickets & helping buying extras.
Utilising its experience developing AI driven conversational solutions, ako developed a solution that ensured Sami’s knowledge and capabilities were perfectly matched to the needs of Fairfax and its customers. With a low-risk approach, Fairfax achieved a good ROI in a short period itself.
3x more conversations compared to the traditional email channel
Instant response to customer queries compared to 24 hours with emails
Managing peaks which are 2x of the usual traffic
Greater insights into customer questions & concerns
1/10th of the cost to respond to a customer query